Deciding whether to distribute a press release or strive for direct media coverage is a common challenge for growing businesses. A thoughtful press release can instantly announce developments and reach a broad audience, offering control over the preliminary messaging. However, earned media covera… Read More

Many early-stage entrepreneurs fall into the amplification trap: focusing intensely on increasing a seemingly successful metric – like user growth – without adequately addressing underlying problems. This can lead to a false sense of progress, masking significant weaknesses in the company. The ef… Read More